National Amusements to install d-cinema units
Technicolor has added National Amusements, the exhib chain controlled by the family of Viacom/CBS topper Sumner Redstone, to its digital cinema deployment test.
It will install d-cinema servers and projectors at 120 National Amusements screens in 14 locations with hopes the test will lead to a full-scale rollout at the chain’s 1,066 North American locations.
National Amusements is the second domestic exhib to sign on for Technicolor’s beta test of its d-cinema installation and integration processes, along with Century Theaters. Deployment already has started for both companies.
Christie/AIX, Technicolor’s primary competitor, is not conducting further testing and already has started installing d-cinema systems for all of Carmike Cinema’s 2,300 screens, along with some smaller partners.
Both companies have been aggressively working to sign up exhibs since the major studios approved the technical specifications for digital cinema last summer. AMC, Cinemark and Regal are looking to oversee their own digital installations, however, through joint venture National CineMedia.