Spanish-lingo net kicks off net tie-in
MIAMI — Telemundo is launching an online diary series this week, giving auds behind-the-scenes access to Geraldine Bazan, star of sudser “Tierra de pasiones.”
Bowing on www.telemundo.com, series features entries of Bazan’s character, Belinda, and those of the actress herself.
Visitors will get recaps of previous TV episodes of the nightly soap as well as behind-the-scenes extended plot lines not included in the regular broadcast.
The diary series is the Spanish-language network’s first cross-platform digital initiative.