Net creates new 'digital destinations' to beef up revs
NEW YORK — TBS is beefing up its online strategy by creating Veryfunnyads.com, a repository for a bulging collection of humorous blurbs from around the world.
At the same time, Laugh Lab, a link on the Tbs.com site, will feature standup routines from comedians including Jeff Garlin, Aisha Tyler and George Wallace, plus repeats of full half-hour sponsored episodes of TBS’ forthcoming original sitcoms “My Boys” and “10 Items or Less.”
Steve Koonin, exec VP and chief operating officer of TBS and TNT, said these “digital destinations” will funnel additional revenue to the network from sponsors.
But, even more important, the new Web sites will push TBS’ “very funny” brand/logo into platforms that appeal to young people who may not watch the network regularly.
The Laugh Lab site will encourage people to submit their own commentary and videos. Also included on Laugh Lab will be video blogs and a collection of TBS’ “Department of Humor Analysis” shorts starring Monty Python’s John Cleese.
TBS is tying the ads site to “World’s Funniest Commercials,” tonight’s one-hour primetime special hosted by Kevin Nealon and his wife, Susan Yeagley.
TBS’ regularly scheduled sitcoms include “Sex and the City,” “Everybody Loves Raymond,” “Family Guy,” “Seinfeld” and “Friends.”