BERLIN — German publishing giant Axel Springer has established a new digital TV division.
Move follows a bid to acquire a 27.4% stake in regional channel TV Berlin.
The new Berlin-based 100% subsidiary, Axel Springer Digital TV, will produce and market content for the Internet and other digital platforms.
Former RTL exec Klaus Ebert has been appointed to head ASDTV. Ebert oversaw the launch of RTL Televizija in Croatia in 2004 and in the past year has overseen RTL’s digital broadcast operations in Hamburg.
“The founding of Axel Springer Digital TV is a further significant step in our digital expansion offensive,” said Andreas Wiele, member of Axel Springer’s management board.
Earlier this year Springer lost its bid for Haim Saban’s ProSiebenSat 1 broadcasting group but company remains eager to expand into TV by other avenues. Springer already has a 27% stake in regional channel Hamburg 1.