Sony goes to ‘Hill’ and back with fans

Studio involves the vidgame's players in its film promotions

Vidgamers used to controlling the action in “Silent Hill” will have to sit back for the franchise’s next iteration: a pic from Sony’s TriStar label.

But the studio is getting the horror game’s hardcore fans involved in the film’s marketing by letting them design and select the poster.

Fans submitted more than 2,000 poster concepts made from more than 50 stills provided by the studio. Visits to the “Silent Hill” Web site voted to select the top 50 and then Sony TriStar execs picked five finalists for the one-sheet.

Fans now get to pick the winner, whose poster will be used by Sony in the last month or so of marketing, and possibly on the DVD. Winner also gets $2,500 and a framed copy.

That may be nothing, however, compared to the glory of bragging rights among fanboys across the Net.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading