SingTel (Singapore Telecommunications) has started a six-month technical trial of Internet Protocol TV.SingTel intends to offer high definition pay TV content from partners, including MediaCorp Studios and MegaMedia, via broadband through PC or set-top-box. Telco also will bid for broadcast rights to English Premier League soccer from August 2007-May 2010. Sport has long been a driver for pay TV takeup around the world. SingTel is working with other content partners to provide entertainment services and has applied to the Media Development Authority for a commercial pay TV licence, which will complement its video-on-demand licence. Pay TV in Singapore is dominated by StarHub Cable Vision, which has 478,000 subscribers. Broadband penetration is 579,000 residential connections.