Chinese-lingo site pacts with new content provider

SHANGHAI — Time Warner’s AOL Chinese-language Web site has started broadcasting news online supplied by Shanghai Media Group’s broadband unit, the Chinese firm said Tuesday.

How much AOL is paying for the content was not disclosed. China’s official Xinhua news agency said the arrangement marks the first time a mainland Chinese media group has offered content to an American Web site.

The online platform is provided by AOL and its Chinese partner, MediaZone. SMG will do the daily maintenance while offering news, finance, entertainment and sports content.

SMG is the only company licensed on the Chinese mainland to provide Internet protocol TV (IPTV).

Last year Beijing banned foreign media companies from entering into joint ventures with Chinese media for terrestrial and cable broadcasting. This week China’s State Administration of Radio, Film and Television told local TV stations to stick to international news content provided by broadcaster China Central Television and avoid foreign sources, such as footage gleaned from satellite broadcasts.

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