Screentime bows content division

Thorpe to run division designed for mobile, broadcast channels

SYDNEY — Oz TV production company Screentime has launched a media content division for mobile and broadband channels.

Division, unveiled Monday, will also repurpose content from Screentime’s programs.

It will be run by Greg Thorpe who has been at the Seven Network for nine years working on shows such as reality hits “Border Security” and “My Restaurant Rules.”

“This new distribution of content makes a production company like Screentime something of a digital shopkeeper,” Thorpe said. “Either customers will pay for new content or they won’t, it is an interesting challenge.”

With a background in reality, Thorpe believes that genre is the obvious choice for mobile content but he is also enthusiastic about drama, though it has inherent challenges.

“You look at the $12 million spent on the pilot of ‘Lost’ and you can’t replicate those budgets through mobile subscription, you have to find another way to interest customers in the content,” Thorpe said.

Screentime has offices in New Zealand and Blighty and its recent hits include the miniseries “Mary Bryant,” which bowed on Network Ten to an aud of 1.6 million and picked up the Australian Film Institute awards for miniseries. It is also a production partner in Project Greenlight Australia.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading