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Screentime bows content division

Thorpe to run division designed for mobile, broadcast channels

SYDNEY — Oz TV production company Screentime has launched a media content division for mobile and broadband channels.

Division, unveiled Monday, will also repurpose content from Screentime’s programs.

It will be run by Greg Thorpe who has been at the Seven Network for nine years working on shows such as reality hits “Border Security” and “My Restaurant Rules.”

“This new distribution of content makes a production company like Screentime something of a digital shopkeeper,” Thorpe said. “Either customers will pay for new content or they won’t, it is an interesting challenge.”

With a background in reality, Thorpe believes that genre is the obvious choice for mobile content but he is also enthusiastic about drama, though it has inherent challenges.

“You look at the $12 million spent on the pilot of ‘Lost’ and you can’t replicate those budgets through mobile subscription, you have to find another way to interest customers in the content,” Thorpe said.

Screentime has offices in New Zealand and Blighty and its recent hits include the miniseries “Mary Bryant,” which bowed on Network Ten to an aud of 1.6 million and picked up the Australian Film Institute awards for miniseries. It is also a production partner in Project Greenlight Australia.

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