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RIAA sings praises of cell sales

Association fetes ringtones

Rings are about to get more bling.

The Recording Industry Assn. of America is launching a Master Ringtone Sales Award, extending its gold and platinum program to recognize the popularity of music on cell phones.

In all, 128 titles are included in the first group of certifications, which fetes ringtones that are the original recordings, rather than their less popular synthesized instrumental cousins. A total of 84 have been awarded gold, 40 have received platinum, and four tracks have been given multi-platinum certifications.

Following in the path of the existing program, tracks will be certified gold for 500,00 downloads, platinum for 1 million downloads, and multi-platinum for downloads that start at 2 million and increase in increments of 1 million.

At a ceremony at Gotham’s Time Warner Center Wednesday four artists were on hand to collect their awards: Columbia Records’ Bow Wow and Virgin’s Dem Franchize Boyz picked up platinum nods, and Virgin’s Bubba Sparxxx and Def Jam/ Slip-N-Slide’s Rick Ross scooped up golds.

Multi-platinum certifications have been dished out to A&M’s Black Eyed Peas for “My Humps,” Universal’s Chamillionaire for “Ridin’,” Atlantic Recording’s D4L for “Laffy Taffy,” and Jive’s T-Pain went multi-platinum for “I’m in Luv (Wit a Stripper).”

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