Reliance Energy’s direct-to-home service, Reliance Bluemagic, has gotten approval for its launch from the Indian Information & Broadcasting Ministry.Anil Dhirubhai Ambani Group’s Bluemagic will be the fifth DTH player in the Indian market. Tata-Sky, News Corp.’s DTH joint venture with Indian conglom Tata, launched Aug. 8, joining pubcaster Doordarshan’s DD Direct+ and Subhash Chandra’s Dish TV services. Kalanithi Maran’s DTH Sun Direct was put on hold after Indian communications satellite INSAT 4-C exploded soon after takeoff on July 16.
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