Screening “Jaws” on a raft just off Martha’s Vineyard might seem like a kooky studio publicity stunt, but it’s actually an attempt by Netflix to lure in new subscribers.
Although the popular online vidtailer is hardly hurting — it boasts 5.3 million subscribers and is a Wall Street darling — its goal is to hit the 20 million mark in subscribers over the next several years.
Hence, this summer’s “Rolling Roadshow,” a promotional, cross-country tour that will screen 10 classic pics in their organic settings.
“Clerks” will be shown at the Quick Stop shop in Leonardo, N.J.; “Field of Dreams” on the field where the pic was shot in Dyersville, Iowa; and “The Shining” at the Stanley Hotel in Estes Park, Colo.
Netflix’s message is that it offers a “unique” viewing experience. Hopefully, the “Jaws” screening won’t be too much so.