Pic faves take the Road home

Pix unspooling at original locations for Netflix series

Screening “Jaws” on a raft just off Martha’s Vineyard might seem like a kooky studio publicity stunt, but it’s actually an attempt by Netflix to lure in new subscribers.

Although the popular online vidtailer is hardly hurting — it boasts 5.3 million subscribers and is a Wall Street darling — its goal is to hit the 20 million mark in subscribers over the next several years.

Hence, this summer’s “Rolling Roadshow,” a promotional, cross-country tour that will screen 10 classic pics in their organic settings.

“Clerks” will be shown at the Quick Stop shop in Leonardo, N.J.; “Field of Dreams” on the field where the pic was shot in Dyersville, Iowa; and “The Shining” at the Stanley Hotel in Estes Park, Colo.

Netflix’s message is that it offers a “unique” viewing experience. Hopefully, the “Jaws” screening won’t be too much so.

More Film

  • Buster Keaton

    Film News Roundup: City of Los Angeles Names June 16 Buster Keaton Day

    Screening “Jaws” on a raft just off Martha’s Vineyard might seem like a kooky studio publicity stunt, but it’s actually an attempt by Netflix to lure in new subscribers. Although the popular online vidtailer is hardly hurting — it boasts 5.3 million subscribers and is a Wall Street darling — its goal is to hit […]

  • Michelle Williams This Is Jane

    Michelle Williams to Star in Underground Abortion Movie 'This Is Jane'

    Screening “Jaws” on a raft just off Martha’s Vineyard might seem like a kooky studio publicity stunt, but it’s actually an attempt by Netflix to lure in new subscribers. Although the popular online vidtailer is hardly hurting — it boasts 5.3 million subscribers and is a Wall Street darling — its goal is to hit […]

  • catastrophe

    Number of Female Writers in British Film and TV at ‘Abjectly Low Levels’

    Screening “Jaws” on a raft just off Martha’s Vineyard might seem like a kooky studio publicity stunt, but it’s actually an attempt by Netflix to lure in new subscribers. Although the popular online vidtailer is hardly hurting — it boasts 5.3 million subscribers and is a Wall Street darling — its goal is to hit […]

  • Liam Neeson Men in Black

    Liam Neeson in Talks to Join 'Men in Black' Spinoff (EXCLUSIVE)

    Screening “Jaws” on a raft just off Martha’s Vineyard might seem like a kooky studio publicity stunt, but it’s actually an attempt by Netflix to lure in new subscribers. Although the popular online vidtailer is hardly hurting — it boasts 5.3 million subscribers and is a Wall Street darling — its goal is to hit […]

  • Chad Stahelski Analog

    'John Wick's' Chad Stahelski to Direct Sci-Fi Movie 'Analog' for Lionsgate

    Screening “Jaws” on a raft just off Martha’s Vineyard might seem like a kooky studio publicity stunt, but it’s actually an attempt by Netflix to lure in new subscribers. Although the popular online vidtailer is hardly hurting — it boasts 5.3 million subscribers and is a Wall Street darling — its goal is to hit […]

  • moviepass card

    MoviePass Parent's Stock Slides Again on Cash Shortage Fears

    Screening “Jaws” on a raft just off Martha’s Vineyard might seem like a kooky studio publicity stunt, but it’s actually an attempt by Netflix to lure in new subscribers. Although the popular online vidtailer is hardly hurting — it boasts 5.3 million subscribers and is a Wall Street darling — its goal is to hit […]

  • solo a star wars story

    Box Office Preview: 'Solo: A Star Wars Story' to Blast Off to Huge Holiday Weekend

    Screening “Jaws” on a raft just off Martha’s Vineyard might seem like a kooky studio publicity stunt, but it’s actually an attempt by Netflix to lure in new subscribers. Although the popular online vidtailer is hardly hurting — it boasts 5.3 million subscribers and is a Wall Street darling — its goal is to hit […]

More From Our Brands

Access exclusive content