Service to be available October on Direct2Drive
News Corp. is to start selling Fox pics and TV content on a download-to-own basis via News Corp.-owned websites.The new service will be available from October on gaming-oriented site Direct2Drive.com with MySpace.com and other sites to come, according to a report in the Financial Times. Recent pics such as “X-Men: The Last Stand” will cost $19.99 to download while episodes of TV skeins such as “24” will cost $1.99. Once downloaded, the content will be transferable to Windows Media compatible portable devices. The download service is also expected to include non-Fox content in the future. News Corp.’s move towards gaining a stronger foothold in the second wave of the digital revolution and establish an online distribution platform comes a year after the conglom acquired MySpace.com, one of the world’s most popular websites with 100 million registered users. Only last week, News Corp announced a deal with Google worth a minimum of $900 million. The deal means that Google will be the exclusive provider of search and keyword-targeted ads for Fox sites such as MySpace.com. Under the terms of the agreement, Google will be obligated to pay at least $900 million in shared revenue to Fox Interactive over the period between the first quarter of 2007 and the end of the second quarter of 2010.