New strategy gooses biz

Profile: Noah Fogelson, general manager

Fogelson began his career at DIC four years ago as the company’s co-general counsel and was promoted to executive VP and general manager earlier this year. He sees DIC’s rapid rise in the kids’ entertainment marketplace as a direct function of the decision to adopt a new business strategy.

“Coming out of Disney, senior management recognized there was a real opportunity to focus on brand management; to use animation and television as a vehicle to create and sustain brand values rather than as the end in and of itself.

“We were still small enough at that point, with enough good properties that we were able to make that change. So the very infrastructure of DIC evolved within that new mindset.”

Fogelson displays his attorney’s state of mind when he envisions the ultimate goal — world domination.

“I think we will continue to develop our presence in an effort to become — I’ll be bold and say it — the preeminent global brand management company; handling not only our own brands but third-party brands as well.

“We have the ability to work really well with other companies to help maximize their goals, not only with respect to revenue but with respect to their vision for the property.”

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