'Cyberhood' homes in on Peacock slot
HOLLYWOOD — As TV programming continues its migration to the Internet, NBC is looking to send some online fare in the other direction.
Peacock is close to greenlighting “Carson’s Cyberhood,” a showcase for homemade video productions (think “Saturday Night Live’s” “Lazy Sunday”) and popular Internet clips — such as the countless “Brokeback Mountain” parodies making the rounds.
Latenight host Carson Daly is aboard to host and produce with Renegade 83 (“Miracle Workers”).
Renegade principals David Garfinkle and Jay Renfroe see “Carson’s Cyberhood” as a fresh take on the “America’s Funniest Home Videos” format.
“Look at the evolution and revolution in the homevideo camera since ‘America’s Funniest Home Videos’ went on 17 years ago,” Garfinkle said. “Young people are taking cameras, going to their home editing systems and doing funny, cool stuff that you and I then pass along to each other via the Internet.”
Renfroe added, “There’s a huge universe of material out there.”
As on the long-running “Home Videos,” clips submitted to “Cyberhood” will compete for a cash prize. Garfinkle and Renfroe said winners may also be able to meet with filmmakers and perhaps get help pursuing a career in production.
The pair said they’ll tap some of the existing videos making the Internet rounds but that “Cyberhood,” which is being developed as a half-hour, will consist mostly of video specifically sent to the show by viewers. Clips could be from 20 seconds to two minutes long.
“Once we get the show on the air, like ‘Funniest Home Videos,’ people will be sending them in,” Garfinkle said of the videos. “Hopefully, we’ll be an exclusive destination for these clips.”
Renfroe said the host segments won’t be taped in a traditional studio audience setting; instead, the producers will be creating a whole “Carson’s Cyberhood” world.
“We’ll use special effects to make (Daly) a part of the clips,” Renfroe said. “We’ll be taking things in a different direction, perhaps building a cyber audience using the camera on people’s computers. This puts more focus on the clips, less on the stuff in the studio.”
Garfinkle said NBC is interested in the repurposing possibilities for “Cyberhood.” The show’s clips could be sold for iPods, cell phones or on NBC.com, the producers said.
The idea that this content can run over all their digital platforms is “what all the executives are buzzing about right now,” Garfinkle said. “That’s how we got NBC’s attention.”
“Cyberhood” is one of several Web-centric clip shows in the works across the TV spectrum. VH1 has seen decent results for its “Web Junk 20,” while Bravo is premiering “Outrageous and Contagious” and USA has a version of the Web site “eBaum’s World” coming.