Netco launches film unit
Social networking phenom MySpace is aiming to become an online hub for movies as it already is for music.
News Corp.-owned Netco has quietly launched a new section of its site called MySpace Film. Indie filmmakers can post short films, animation or other video on the site along with profiles of themselves.
MySpace will start promoting its film channel at Sundance, where it’s hosting an event Monday to unveil the winner of a content it sponsored in which users re-created Beastie Boys musicvideos.
There are only a handful of films on MySpace right now; once the Netco starts promoting the effort, however, it could quickly become a popular destination for young indie filmmakers to post their work and draw attention.
With 50 million users, primarily teens and young adults, MySpace is already the biggest Web site for bands to promote their songs and events. Over 600,000 bands are on MySpace’s music channel.
“We are enabling independent filmmakers to have the same exposure and marketing tools as musicians have,” said Jamie Kantrowitz, marketing veep for MySpace.
Just as it does with music, MySpace will regularly highlight films selected by editors as well as the ones most popular with users.
News Corp. acquired the parent company of MySpace, which is consistently ranked one of the top five most-trafficked Web sites, in July for $580 million.