The last thing beleaguered British Prime Minister Tony Blair needs these days is another dose of humiliation.
But politics, like showbiz, can be cruel: U.K. distrib Revolver Entertainment is promoting the DVD release of its hard-edge teen drama “Kidulthood” with giant posters ridiculing Blair’s scandal-plagued cabinet.
Revolver digitally replaced the faces of the film’s ne’er-do-well teens with mugs of the Labour Party cabinet, above the pic’s tagline, “Before adulthood comes Kidulthood.”
Pic, which depicts the blighted lives of disenfranchised youth living in west London, touches on under-age sex, bullying, drugs and murder, and Revolver’s loaded message is aimed straight at the Labour Party.
“We want this image to encourage and provoke debate, not only about the content of the film, but about the ways in which the government have dealt with these problems in the eight years since they came to power,” says a press release.
The gritty pic caused a storm of controversy when it hit U.K. theaters in March, and similarly themed youth-oriented crime movies “The Football Factory” and “The Business” have become cult hits on DVD.
“Kidulthood” hits DVD on May 22. But don’t expect to see Blair buying a copy for his kids.