Profile: Marsha Goodman, Senior VP, talent

Goodman has worked at the company for almost as long as topper Andy Heyward: 23 years, starting as a production assistant.

When Heyward found out she had a master’s degree in film from UCLA and had worked as an agent, he promoted her to run the talent department, where she casts and directs voice talent.

Over the years, she has shepherded a who’s-who of A-list talent, including Elizabeth Taylor, Tom Cruise, Oprah Winfrey, Whoopi Goldberg and Walter Cronkite.

Goodman says one of the advantages of working with DIC is the creative freedom it offers. “Being a lean and mean machine means you can have a more personal or unique vision of your product because you are not trying to please too many corporate bosses. Like Nike, we just do it.”

But they have to do it in an ever-changing way. “The kids are more mature. They’ve got the Internet and know a lot more than kids did 20 years ago about life. They’re also getting more (technologically) sophisticated, and there are so many more outlets now than before,” Goodman observes.

“Before, we just made the cartoon and it went on the air and that was it. Now there are so many other factors involved, and we have to think of Internet, merchandise, video and cell phones.”

One thing that hasn’t changed is her enjoyment of making kids’ entertainment.

“I’m so lucky to have the job. There is nothing more fun in the world than making cartoons and working with actors. It’s just a blast.”

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