ITV taking digital step

Web deal open window for auds

Blighty’s biggest terrestrial web, ITV, has finally agreed to a media rights deal that gives it a 30-day catch-up window to sell programs and program-related material online and via mobile.

In return the broadcaster has agreed to “a simplified and more flexible holdback policy that will allow producers to exploit rights previously held exclusively by ITV; and new funding models including potential development funding from ITV,” it said.

The deal enables audiences to see shows during a series’ run or up to 30 days following transmission.

“We are now fit for the digital age and can look forward to a continued strong and profitable relationship with the independent sector,” said ITV’s director of television Simon Shaps.

The deal follows a similar agreement inked by commercial pubcaster Channel 4 earlier this month following the intervention of the U.K. communications regulator, Ofcom.

Rival web Five, owned by Pan-European media giant, RTL and which takes all its programs from outside suppliers, still has to reach agreement on new media rights with independent firms.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading