You will be redirected back to your article in seconds

Inside Move: Time limit for ‘Massacre’

New Line satisfies MPAA with latenight online trailer

If you want to watch the trailer for “Texas Chainsaw Massacre: The Beginning,” you’d better stay up late.

Responding to Motion Picture Assn. of America concerns about its graphic violence, New Line came up with a unique solution: The trailer can be viewed only online between 10 p.m. and 4 a.m.

In addition to requesting that the trailer be shown only before other R-rated horror films, such as “The Omen,” the MPAA initially was going to ask the mini-major not to make it available on the Internet at all.

But New Line worked out a compromise, one that has never been tried before but that the MPAA accepted: It set up a page on Apple.com, the only place where the trailer is currently available, that senses the computer’s time zone and restricts viewing in the U.S. to latenight.

Since going online Tuesday, the “Texas Chainsaw” trailer has been viewed more than 100,000 times.

More Film

  • Still from Google Spotlight Stories' short

    Google Spotlight Stories Releases VR Short 'Sonaria' With Steam, Viveport, Mobile App

    If you want to watch the trailer for “Texas Chainsaw Massacre: The Beginning,” you’d better stay up late. Responding to Motion Picture Assn. of America concerns about its graphic violence, New Line came up with a unique solution: The trailer can be viewed only online between 10 p.m. and 4 a.m. In addition to requesting […]

  • Viola Davis Malcolm D Lee

    Viola Davis, Malcolm D. Lee and Universal Team on 'I Almost Forgot About You'

    If you want to watch the trailer for “Texas Chainsaw Massacre: The Beginning,” you’d better stay up late. Responding to Motion Picture Assn. of America concerns about its graphic violence, New Line came up with a unique solution: The trailer can be viewed only online between 10 p.m. and 4 a.m. In addition to requesting […]

  • Ben Affleck

    Ben Affleck on Harvey Weinstein: 'I Knew He Was Sleazy'

    If you want to watch the trailer for “Texas Chainsaw Massacre: The Beginning,” you’d better stay up late. Responding to Motion Picture Assn. of America concerns about its graphic violence, New Line came up with a unique solution: The trailer can be viewed only online between 10 p.m. and 4 a.m. In addition to requesting […]

  • Fabrice du Welz to Direct 'Adoration'

    Fabrice du Welz to Direct 'Adoration' with 'Happy End' Breakout Star (EXCLUSIVE)

    If you want to watch the trailer for “Texas Chainsaw Massacre: The Beginning,” you’d better stay up late. Responding to Motion Picture Assn. of America concerns about its graphic violence, New Line came up with a unique solution: The trailer can be viewed only online between 10 p.m. and 4 a.m. In addition to requesting […]

  • Claes Bang

    'Dragon Tattoo' Sequel Taps 'The Square' Star Claes Bang as Villain (EXCLUSIVE)

    If you want to watch the trailer for “Texas Chainsaw Massacre: The Beginning,” you’d better stay up late. Responding to Motion Picture Assn. of America concerns about its graphic violence, New Line came up with a unique solution: The trailer can be viewed only online between 10 p.m. and 4 a.m. In addition to requesting […]

  • 'Justice League' Box Office: Movie Opens

    Box Office: 'Justice League' Soars to $13 Million on Thursday Night

    If you want to watch the trailer for “Texas Chainsaw Massacre: The Beginning,” you’d better stay up late. Responding to Motion Picture Assn. of America concerns about its graphic violence, New Line came up with a unique solution: The trailer can be viewed only online between 10 p.m. and 4 a.m. In addition to requesting […]

More From Our Brands

Access exclusive content