Gaming net bows pic, TV downloads
News Corp.-owned gaming network IGN Entertainment has pacted with a number of studios to offer shows and pics.
Deal will offer content through IGN’s Direct2Drive, a game retailing site that in August announced it would expand into downloadable entertainment. It will kick off with TV series and pics from Lionsgate, Starz and sister unit Fox.
“X-Men: The Last Stand” and “Saw II” are among the early pic offerings, as well as older titles such as “Reservoir Dogs.”
Jamie Berger, general manager of IGN Consumer Products, said deals with other studios could be forthcoming, but site would attempt to highlight content that appealed to its core 18-34 male aud.
“We’re not trying to be a superstore but to be true to a particular demographic,” he said. Other featured titles include “Van Wilder,” “Dodgeball” and “Napoleon Dynamite.”
List of television skeins will include Fox hits like “Prison Break,” “24” and “The Shield.”
Site will charge between $7.99 and $19.99 for pics and $1.99 for TV shows. Content will be transferable to Windows Media portable devices.
Move extends News Corp.’s plan to favor its own network of sites for downloadable entertainment — a plan that includes a push for shows on MySpace.com — over sites owned by other congloms.