Netco hopes to challenge YouTube
In the first major change for the site since it was bought by MTV Networks last year, IFilm has re-launched with a host of viral video capabilities designed to compete with YouTube and some professional content from its new parent company.Netco now has archive episodes of shows like “Laguna Beach,” “Punk’d” and “Wonder Showzen” available for free, supported by ads. It also has numerous new categorization and search capabilities to help users sort through its huge library of amateur uploads, promotional content from studios, and professional video. Site is currently counting down to the premiere of a new “Spider-Man 3″ trailer that will debut across numerous Viacom websites and on CBS on Thursday. IFilm is one of numerous online media companies, also including Atom Entertainment, Xfire, and Neopets, bought by Viacom in the past year to boost its Internet business.
Follow @Variety on Twitter for breaking news, reviews and more