High-def TV gains ground in China

World Cup coverage a success for channel

Pay TV operators are optimistic about high-definition TV in China and the region.

Tao Li Bao, executive director of programming and scheduling at the state-run CCTV HD Channel, China’s first high-def web, said coverage of summer’s World Cup soccer tourney had been a success for the channel and that sports would drive HD in the buildup to the 2008 Beijing Olympics.

Ownership of HDTV sets in China is low but returns are high, Tao said, speaking at the Cable and Satellite Broadcasting Assn. of Asia Conven-tion in Hong Kong this week. Sub-scribers pay $15 a month for his channel, six times the price of a regular pay TV package. But with prices of HDTV sets falling, he said rates may come down too.

Pacific Century Cyber Works is conducting an HDTV trial in Hong Kong, where take-up of TVs is strong even though there are no commercial HDTV services.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety