New Line is teaming with Microsoft to target gamers who love blood, guts and chainsaws.
Mini-major and the tech giant’s Xbox division are co-sponsoring a unique promotional event called “A Match Made in Hell” that will feature preview screenings of “A Texas Chainsaw Massacre” along with an early look at upcoming videogame “Gears of War.”
Event will take place in New York, L.A., Chicago and San Francisco next Wednesday and feature the first public unspooling of the pic, which will be released next Friday, and the game, which comes out Nov. 7.
After watching “Chainsaw,” attendees, who will be picked from online entries, will play each other in a preview level of “Gears,” with one match taking place on the bigscreen.
Microsoft plans to Webcast parts of the event on its Xbox Live online service.
In “Gears of War,” the main character’s signature weapon is a combination chainsaw and gun, making for an obvious crossover between the titles.
“Videogaming aligns really well with all the key target audiences for this film,” added Gordon Paddison, New Line exec VP of new-media marketing.
Microsoft is co-sponsoring several “Match Made in Hell” events in the month leading up to the “Gears of War” release.