Show encourages home-viewer participation

Twentieth Television and Elisabeth Murdoch’s U.K. production company Shine are partnering to bring the live BSkyB show “My Games Fever” to the 10 Fox O&Os affiliated with MyNetworkTV.

No financial details were available for the deal.

Show consists of multiple games that embrace home-viewer participation through text messaging and online interaction. It will be presented commercial-free.

Deal was unveiled Wednesday by Twentieth TV programming prexy Paul Buccieri and Murdoch, who is Shine’s CEO.

The program will air live weekdays from 1-3 p.m. ET beginning in December and involve different participants for the West Coast feed.

Further distribution — either to the rest of the MyNetwork affils or into the general syndication market — is targeted for early next year.

(MyNetworkTV, which is spearheaded by Fox, was hatched last spring in the wake of the merger of the WB and UPN netlets, which left a number of stations without a network affiliation. The net debuts Tuesday with two original primetime sudsers.)

“My Games Fever” will be exec produced by Debbie Mason, a specialist in participation television.

Fox TV Stations prexy Dennis Swanson called the show “a perfect fit for our stations — it’s seamless, fast-paced programming.”

Founded in 2001 by Murdoch and based in London, Shine produces a number of shows for the British and international market.

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