Spain has taken another step toward popularizing mobile TV.
Telco giant France Telecom will stream a made-for package of Spanish commercial web Telecinco’s contents on its Spanish 3G mobile telephone operator Amena.
Pact includes highlights of primetime programs, such as this season’s comic sketch sensation “Camera Cafe” and current affairs satire “Caiga quien caiga,” celeb gossip TV magazine “Aqui hay tomate” and latenight show “T.N.T.”
Productions are part of Amena’s 3G Personal Mobile TV offering of 23 TV channels.
Personal Mobile TV includes selected content from Jetix, CNN Plus, Paramount Comedy and MTV, Sogecable’s free-to-air Cuatro and premium service Canal Plus and regional pubcasters Canal 9 and TV3. It also offers live TV channels: Euronews, Bloomberg TV and TV3i as well as restricted adult products, packaged by Hustler and Spanish Grupo Zeta’s flagship magazine Interviu.
Downloads cost a minimum of 63¢.
In April Telecinco closed video-on-demand deals with cable TV operator ONO and Telefonica’s broadband TV service Imagenio to sell episodes of Spanish dramas a week before their primetime run.