Fox, Axe pact on Latam toon skein

Web will launch the 2-D/3-D hybrid toon Monday

HOLLYWOOD — Fox Latin American Channels’ fledgling production shingle Fox Factory and Axe Attractions, the content development division of Unilever’s Axe brand, have co-produced racy, male-targeted animated skein “City Hunters.”

Fox Latin American Channels will launch the 2-D/3-D hybrid toon on Monday in Argentina to gauge aud reaction prior to a pan-regional and global launch next year.

The nine-episode animated skein follows the antics of an aging Casanova and the young man he’s training in the art of seducing women. The characters were inspired by the designs of Italian illustrator Milo Manara.

Skein was produced in Buenos Aires and directed by Carlos Baeza, who has helmed several episodes of “The Simpsons.”

“To produce animation of this quality is something that would have been unlikely until recently in Latin America,” said Hernan Lopez, prexy of Fox Latin American Channels and Managing Director of Fox Channels U.K.

Skein will air at 11 p.m. on Fox Latin America’s “No Molestar” (Do Not Disturb) adult-skewed block, which includes “Futurama,” “The Simpsons,” “Family Guy” and “American Dad.”

“We plan to combine online and television broadcasting of the series in the rest of the world,” said Lopez.

The Axe brand will be integrated into the series.

“In Axe’s team we believe that it is possible to generate entertainment content relevant to the consumer and transmit brand value at the same time. This is the spirit that led us to develop ‘City Hunters,’ ” said Cristian Cores, marketing regional manager of Axe. “In Fox, we found the ideal strategic partner with the proven expertise and knowledge to bring the show to the television screen.”

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