Clips from George Clooney‘s recent trip to war-ravaged Darfur were played by news orgs around the globe. What nobody realized was that the actor and his journalist father, Nick Clooney, shot the footage themselves and had full control of the package.
That’s right, all you celebs and studios, freedom to shoot and edit your own material and have it accessible to virtually the world’s media.
Clooney’s silent partner in the mission was The NewsMarket, an Internet video clearinghouse used by more than 7,500 TV and online media outlets — including all the biggies — in 144 countries. When the Clooney clan returned to the U.S., they posted their clips on NewsMarket, and news outlets including CNN, BBC and others ran the footage.
NewsMarket execs, who were in Hollywood last week, are using the success of the Darfur trip to drum up business with studio marketing arms.
According to exec VP of sales and marketing Brooks Gibbins, the Internet destination is the perfect place for studios to post stories and footage from exclusive events, as well as trailers and other promo materials, for easy download by new orgs.
Clooney isn’t the only high-profile entertainment personality to be aiding NewsMarket. Gotham publicity grand dame Peggy Siegal, who actually introduced Clooney to NewsMarket execs, is helping to organize an exclusive Sotheby’s auction for Fox’s “The Devil Wears Prada” that will be hosted by Meryl Streep, Anne Hathaway and producer Wendy Finerman.
Other than NewsMarket crews, no photographers or cameras will be allowed at the “Prada” auction.
Ah, a world without red carpets.