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Even TV’s elite can’t escape technology

O'Brien turns on laffs to TiVo, iPods, Internet

Emmy didn’t let the TV industry’s brave new techno world go unnoticed Sunday night.

During his opening perf, host Conan O’Brien noted that “TiVo has people skipping past commercials — unlike the good old days when they just got up and left the room.”

He also noted the Internet’s impact on TV viewing: “At this very moment your kids are on YouTube watching a cat on a toilet instead of watching that footage where it belongs, on the Fox network.”

Later in the night, the kudocast featured the nominees for outstanding variety, music or comedy series by starting the clips on a mélange of iPods and Treos held by anonymous audience members.

O’Brien also played up a TiVo-style visual gag toward the middle of the evening, threatening to read from Ralph Waldo Emerson’s essays on achievement. “Please TiVo watchers, I beg you to watch the Emmys in their entirety,” O’Brien said – right before the familiar “click-click” TiVo sound and fast-forward bar appeared at the bottom of the screen, shuttling quickly through O’Brien’s exposition.

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