Elastic sells ‘Mushiking’ to Spain

MADRID — Madrid-based brand management company Elastic Rights has signed its first Spanish TV deals, for Japanese beetle-adventure toon series “Mushiking, the Guardians of the Forest.”

At Mipcom, Cartoon Network Spain picked up pay TV rights to 52 episodes of the series for transmission in spring, Also, pubcaster RTVE’s youth-oriented niche channel Clan TV inked to broadcast “Mushiking” on DTT next summer.

Elastic Rights is handling “Mushiking’s” Iberian TV and DVD/video rights after reaching a deal with Japanese producer TMS Entertainment. It is also in talks with broadcasters, publishers, vidgames and home entertainment companies to implement an integrated marketing campaign for the property.

Inspired by Sega’s arcade game “Mushiking, the King of Beetles,” TV series is set on a remote planet and narrates the adventures of a boy whose parents are cursed.

Targeting 4- to 12-year-olds, in its heyday “Mushiking” fever led to more than 5 million Asian kids playing the arcade game and more than 360 million cards being sold. According to Elastic Rights, its aim is to replicate in Europe the multiplatform success achieved in Asia.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety