Mouse blends int'l, U.S. vid

Disney has reorganized its homevid operations to integrate international and domestic operations.

Under the restructuring, part of a Mouse House overhaul announced last month, Pat Fitzgerald has been lifted to exec VP of worldwide sales, distribution and trade marketing, and Gordon Ho to exec VP of worldwide marketing creative content and business development. Both report to worldwide homevid prexy Bob Chapek.

Also part of the worldwide team are Richard Ramsey, VP of human resources and communications; Kristin McQueen, senior VP of business and legal affairs; Bob Segil, in the newly created position of senior VP, worldwide operations; Andy Siditksy, senior VP of creative services and DVD production; and Eric Maehara, VP of communications.

Three regional teams will handle day-to-day operations. Lori MacPherson has been elevated to general manager, North America, and Daniel Solnicki tapped general manager for Asia Pacific and Latin America. Julie Sneddon continues as general manager for Europe, the Middle East and Africa.

Dennis Maguire, former head of Disney’s international homevid operations, previously exited the company.

Chapek was named worldwide homevid president last month in a sweeping reorg that saw Oren Aviv replace Nina Jacobson as production prexy. The Mouse House said it would cut 650 jobs as part of the reorg.

Disney’s integration of international and domestic homevid operations follows similar moves by its rivals, where execs make a fetish of the “worldwide” in their titles.

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