DIC pledges for Promise

Thomopoulos, Heyward unfurl new banner

Burbank-based DIC Entertainment and Thomopoulos Prods. are joining forces to launch properties for children and families under the Promise Media brand.

New banner was unfurled Tuesday by Tony Thomopoulos, prexy of Thomopoulos Prods., and Andy Heyward, chairman-CEO of DIC Entertainment.

The Promise Media brand will concentrate on inspirational product that ranges from animated versions of “Black Beauty” and “Ben Hur” to an original live-action theatrical production called “Angel Flight for Life.”

According to the principals, the programming will avoid gratuitous sex and violence and will offer parents a safe environment to entertain and inform children.

“The multibillion-dollar market for positive-values entertainment continues to rapidly grow, and Andy and I recognized a tremendous opportunity in this underserved marketplace,” Thomopoulos said.

Thomopoulos spent 12 years of his career at ABC, eventually becoming president of the ABC Broadcast Group. It was there that he and Heyward became close associates.

Thomopoulos told Daily Variety he expected the 50-50 venture to have a half-dozen projects in production within a year.

Other projects on the Promise Media slate include a live-action children’s DVD series, “Zakland,” produced in association with Jay Silverman Prods., which showcases musical performer Zak Norman, and “The Jammies of Harmonyville,” a musical TV series produced in association with Believe Entertainment.

“We know there is a vast demand for content that showcases positive values and celebrates the triumph of the human spirit, and we plan to apply our entertainment and consumer products expertise to promote such values for kids,” Heyward said.

Publicly held DIC is the producer-distributor of such kids fare as “Strawberry Shortcake,” “Liberty’s Kids” and “Trollz.”

DIC will fund the projects on the Promise Media slate.

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