Huffington blog awarding catchy media
Fledgling filmmakers whose calls aren’t being returned by CAA should try catching the eye of Arianna Huffington.The would-be politician turned blog hostess has added a new feature to HuffingtonPost.com that judges “contagious media.” It awards the creator of the one that is the most, well, contagious, with $2,500 and dinner (i.e. networking) with the competition’s jury, which includes Huffington, UTA partner Jeremy Zimmer and Huffington Post bloggers Nora Ephron and John Cusack. The brain child of M.I.T. Media Laboratory alum and Huffington Post partner Jonah Peretti, The Contagious Festival bowed Feb. 1 and hosts a new contest every month. Contagious media — on the Web, at least — refers to anything from videos to email forwards whose quirkiness, humor, shock value, etc. causes them to be sent from one viewer to the next at an exponentially high rate. So far on the site, cartoon game “Quail Hunting With Dick Cheney” is the biggest contagion. It received 265,000 page views in its first two days on the site. (That number was helped by the fact that AOL, which sponsors the fest, had a “Quail Hunting” link on its home page.) The fest isn’t the only deal-making vehicle on the Huffington Post. Diane Keaton‘s blog about the implications of turning 60 resulted in talks with HarperCollins to write a book on the subject.