NATPE, iHollywood tackle digital entertainment issues
“TV to go” will be the hot ticket topic Monday at the so-called Mobile++ day in Las Vegas on the eve of the annual NATPE convention, which runs Jan. 24-26.The non-profit NATPE org has joined with iHollywood Forum to field a slate of speakers who will analyze the rapid takeup of mobile and digital entertainment — and suggest how the traditional content biz can make money out of the changes. That, after all, is the chief issue on the minds of Hollywood chieftains these days: How to catapult their content onto these new platforms, figuring out what types of programming work on what gizmos and how much they can get for it. This second annual Mobile gabfest, unspooling at the Mandalay Bay Resort, is aimed at specifying strategies for creating, licensing and monetizing TV content for mobile distribution. “We’re beyond the ‘wow’ stage; it’s now going to be about how” is how one organizer of the event put it. The discussion will range over games, graphics, multimedia, marketing and promotions, video, messaging and other cutting-edge wireless and digital content. Among the sessions are ones with catchy names like “I Will Take My TV-to-Go, Please” and “Ringtones, Wallpaper, Games and Other Mobile Ancillary Revenue.” Among the speakers are BSkyB’s Stephen Nuttall, Buena Vista Pay TV’s Dan Cohen, RealNetworks’ Michael McMurray, FremantleMedia’s Keith Hindle, GoTV’s Thomas Ellsworth as well as iHollywood Forum founder Michael Stroud and Infospace’s Stephen Davis, who is also NATPE co-chairman. There will also be high-tech demonstrations by mBlox, Cielo Group and QuickPlay Media. Case studies will be presented by SmartVideo and Texas Instruments. The iHollywood Forum is also hosting the first MoTV Awards in partnership with Fun Little Movies and the Mobile Media Co. Comedian Eddie Griffin (“Deuce Bigalow: European Gigolo”) will present the Fun Little Movies award for best comedy at the gala presentation Monday evening.