Feature will debut within weeks of theatrical bow
LAS VEGAS — Clickstar, the online film distribution company Intel formed with Morgan Freeman’s Revelations Entertainment, will distribute Brad Silberling’s next pic, “Ten Items or Less,” online within weeks following its theatrical debut later this year.
Produced by Silberling and Revelations partners Freeman and Lori McReary, “Ten Items” is about a celebrity whose life turns around following a chance meeting with a grocery store clerk. Freeman and Paz Vega star. (Daily Variety, Dec. 7) Production starts this winter.
Intel is partially financing the low budget “Ten Items” in return for online distribution rights.
Revelations has already raised the rest of the budget, but is still looking for a studio to distribute pic theatrically. That could prove a challenge as some studios are wary of offending exhibs by collapsing windows the way Clickstar will do by putting the pic online so shortly after it hits theaters.
In addition to distributing its first pic this year, Clickstar is starting talks with Hollywood talent to create online channels with artist-created content. Though no firm plans have been made, Intel CEO Paul Otellini was joined on stage during his keynote by Tom Hanks, Tom Shadyac and Danny DeVito to discuss the potential for such offerings.
Clickstar deal is part of a broader move by Intel to offer content online in order to support its new “Viiv” digital entertainment platform. Company’s new products are focused on storing and transferring digital content that can play on computers or TVs.
“We want to get a slate of movies and other video online to set an example that other producers and broadcasters can follow,” said Kevin Corbett, Intel’s VP of content services.
To further that effort, Intel is also pacting with NBC U to make extensive clips from the Winter Olympics available online, as well as other sports and entertainment programming in the future.
It will also offer new clips from ESPN and MTV Networks, as well as highlight AOL’s extensive video offerings.
In a bid to reach expat communities around the world, Intel is also pacting with foreign media companies like Shanghai Media Group, Televisa, and Bollywood studio Eros to put TV shows and films online.