You will be redirected back to your article in seconds

Carson Daly bonkers for Brookers

YouTube leads to development deal

YouTube has churned out its first crossover viral video star.

Carson Daly has signed Brooke “Brookers” Brodack to a talent/development deal, making the 20-year-old the first talent to emerge, in an official capacity, from the online service.

Via his Carson Daly Prods. banner, Daly will work with Brodack on content for TV, Internet and mobile outlets.

Brodack’s portfolio of vids range from comedic shorts and parodies to video diaries. Her video “Zuma,” a sendup of the widespread musicvideo for “Dragosteta din Tei,” by Romanian boy band O-Zone, has been viewed more than 1 million times.

Daly said he became mesmerized by her videos after recently stumbling upon them online.

“The Internet has become a new platform for identifying emerging artists such as Brookers. I hope to give her the opportunity to expose her talent on a much larger scale,” he said. While Brodack isn’t the first talent to surface from the Web — MTV star Andy Milonakis got his start with online video sketches — hers is one of the first deals struck based on YouTube popularity.

“Several things immediately caught my eye watching her videos,” Daly said. “She’s got a fresh point of view, considerable directing skills and a great sense of music and how to use it.”

Next step for Brodack will be to discuss longform content with Daly and CDP development senior VP Ruth Caruso, in addition to more of the shortform clips she’s been producing on her own for the past several years.

“There is potential for Webisodes, mobile series and definitely a great TV show here. She’ll be an exciting package to present to networks,” Daly said.

More TV

  • Joy Reid Hillary Clinton NYC Power

    Joy Reid's Attorney: FBI Opens Investigation Into Hacking Allegations

    YouTube has churned out its first crossover viral video star. Carson Daly has signed Brooke “Brookers” Brodack to a talent/development deal, making the 20-year-old the first talent to emerge, in an official capacity, from the online service. Via his Carson Daly Prods. banner, Daly will work with Brodack on content for TV, Internet and mobile […]

  • Bill CosbyCriminal charges against Bill Cosby

    Bill Cosby Retrial: No Verdict Reached, Jury to Reconvene Thursday

    YouTube has churned out its first crossover viral video star. Carson Daly has signed Brooke “Brookers” Brodack to a talent/development deal, making the 20-year-old the first talent to emerge, in an official capacity, from the online service. Via his Carson Daly Prods. banner, Daly will work with Brodack on content for TV, Internet and mobile […]

  • Fox World Cup Broadcast Team Talks

    Fox World Cup Broadcast Team Looks to Put American Stamp on International Affair

    YouTube has churned out its first crossover viral video star. Carson Daly has signed Brooke “Brookers” Brodack to a talent/development deal, making the 20-year-old the first talent to emerge, in an official capacity, from the online service. Via his Carson Daly Prods. banner, Daly will work with Brodack on content for TV, Internet and mobile […]

  • Dear White People Netflix

    TV News Roundup: Netflix Releases 'Dear White People' Season 2 Trailer (Watch)

    YouTube has churned out its first crossover viral video star. Carson Daly has signed Brooke “Brookers” Brodack to a talent/development deal, making the 20-year-old the first talent to emerge, in an official capacity, from the online service. Via his Carson Daly Prods. banner, Daly will work with Brodack on content for TV, Internet and mobile […]

  • Here and Now Review

    'Here and Now' Canceled by HBO

    YouTube has churned out its first crossover viral video star. Carson Daly has signed Brooke “Brookers” Brodack to a talent/development deal, making the 20-year-old the first talent to emerge, in an official capacity, from the online service. Via his Carson Daly Prods. banner, Daly will work with Brodack on content for TV, Internet and mobile […]

  • 'Queer Eye,' 'Jersey Shore' Creators Reveal

    'Queer Eye,' 'Jersey Shore' Creators Reveal How Unscripted Franchises Were Revived

    YouTube has churned out its first crossover viral video star. Carson Daly has signed Brooke “Brookers” Brodack to a talent/development deal, making the 20-year-old the first talent to emerge, in an official capacity, from the online service. Via his Carson Daly Prods. banner, Daly will work with Brodack on content for TV, Internet and mobile […]

  • Forest Whitaker at the Photocall For

    Forest Whitaker to Star in Epix Drama Series 'Godfather of Harlem'

    YouTube has churned out its first crossover viral video star. Carson Daly has signed Brooke “Brookers” Brodack to a talent/development deal, making the 20-year-old the first talent to emerge, in an official capacity, from the online service. Via his Carson Daly Prods. banner, Daly will work with Brodack on content for TV, Internet and mobile […]

More From Our Brands

Access exclusive content