Longtime CAA packaging agent David Tenzer has ankled the tenpercentery, joining online service Revver as head of media partnerships.
Launched late last year, Revver takes online videos and content submitted by users and attaches advertisements at the end; Revver and the user split any profits. Tenzer will be charged with developing relationships between Revver and various entertainment companies.
He’ll begin in mid-July and report to Revver CEO Steven Starr, a former William Morris agent who founded the service with Ian Clarke and Oliver Luckett.
“It’s a big jump, to some extent a jump from the traditional to a newer part of the entertainment business,” Tenzer said. “But it’s an idea that makes perfect sense to me, with a business model that’s clean, simple and transparent.”
Tenzer said he’ll focus on reaching out to independent creators to upload content to Revver, as well as working with traditional media companies on ways to use viral video content.
By adding another industry vet to its executive staff, Revver also hopes to avoid some of the copyright infringement issues that have hit rival sites.
Tenzer spent 24 years at CAA, packaging more than 40 TV projects during his tenure, including series, reality skeins and telepics. His recent shows included NBC’s “Last Comic Standing” and Lifetime’s “Lovespring International.” He announced his departure to CAA staffers Wednesday.
“He’s respected throughout the industry as a strategic thinker with an entrepreneurial spirit and a passion for the big picture,” Starr said. “As a longtime creator advocate, he understood from the outset what Revver was all about.”
Before CAA, Tenzer was a business affairs exec at Columbia Pictures, as well as an attorney with IBM Europe.