Buena Vista Intl. Television has signed an exclusive deal with U.K. terrestrial web Channel 4 for mobile and online clips of “Lost” and “Desperate Housewives.”
Auds will be able to watch previews of episodes of the second season of “Desperate Housewives” online at www.channel4.com/desperatehousewives or via the C4 mobile portal using 2.5G or 3G mobile handsets.
Exclusive interviews with cast and crew, and trailers from the first season also will be available.
“Lost” fans will be able to watch online and mobile clips from season one and season two a month before U.K. transmission — expected in May — plus cast interviews and previews of upcoming episode.
There will also be new content including “The Lost Video Diaries” for mobile and DVD distribution platforms.
Mobile clips will cost 50p (85¢) and can be saved.
“Increasingly our viewers expect to be able to interact with their favorite shows outside of just the TV broadcast,” said Andy Taylor, managing director of Channel 4 New Media.