Online division will develop multi-platform content

Worldwide Biggies, the content development company helmed by former Nickelodeon prexy Albie Hecht, has launched Biggies Broadband.

The online division will develop multi-platform content for the family market.

Virgin and Cranium will be the first projects for Biggies Broadband.

Hecht was behind development of Nickelodeon’s “SpongeBob SquarePants.” His Worldwide Biggies company focuses on emerging media as well as traditional.

Follow @Variety on Twitter for breaking news, reviews and more