Biern, de la Torre partner on So Good

DVD distrib will reflect growth of catalog titles

Claudio Biern, prexy of toon producer BRB Intl., and Tino de la Torre, a former director general of Universal Pictures Iberia, have partnered with Portugal’s Banco Espirito Santo to launch DVD distrib So Good Entertainment.

Handling product for Spain and Portugal, So Good underscores the shifting sands in the countries’ DVD market. Early DVD growth was driven by firstrun movie releases. But no longer.

“Revenues from DVD catalog film sales increased about 10% in 2005 in Spain with even stronger growth in non-film product, driven mainly by TV DVD,” said Screen Digest senior analyst Helen Davis Jayalath.

In contrast, DVD sales on new movie releases are declining significantly. So Good aims to specialize in boxed sets of TV series and documentaries, library movie titles, hobbies, animation and music. It has inked to handle distribution in Spain and Portugal on product from Beez Entertainment, the European subsid of Japan’s Bandai. First titles under the deal are toon series “Hack Sign” and 3D skein “Eureka Seven.”

The new distribution shingle is also releasing DVD collections such as “The Encyclopedia of the Comic,” the Manuel Vidal-directed “Bulls in Spain: Bullfighting,” Spanish comic operetta-themed “Las zarzuelas,” and “All About Mushrooms.”

Distribution targets major mainstream retail outlets, such as department and videostores.

So Good is also in talks to board three feature films, taking co-production equity and distribution rights.

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