Chinese Internet search leader Baidu.com, the fourth-most accessed Web site in the world, intends to enter the Japanese market next year to take advantage of what it sees as similarities between the two countries.
Baidu has 60% of China’s Web search market. It gave no details of how it planned to take on market leader Yahoo! Japan, Google and MSN, but the news gave Baidu shares a boost.
Some analysts were skeptical, wondering why Baidu was going to Japan when there was still work to be done building the Chinese market. They also said that penetrating the Japanese market could prove tricky.