AT&T TV adds Viacom nets

Deal brings 24 channels to U-verse lineup

AT&T has signed a deal to carry 24 networks owned by Viacom as part of the channel lineup AT&T has put together to compete with cable and satellite.

Dubbed U-verse TV, the AT&T service has begun operations in just one market so far, San Antonio. The telco launched U-verse June 26 with more than 200 cable networks in the package, covering an area of the city reaching about 5,000 homes. (AT&T will not say how many homes are actually buying the service.)

The networks most conspicuous by their absence from U-verse are Lifetime and its LMN and Real Women spinoffs, and Cablevision’s threesome of AMC, WE: Women’s Entertainment and IFC.

But the Viacom deal gives AT&T access to the seven major cable-network providers. The six others are Disney, Fox, NBC Universal, Turner Networks, Discovery Communications and A&E/History Channel.

Beyond San Antonio, an AT&T spokeswoman said Houston is on the drawing boards for U-verse, one of between15 and 20 markets slated to open for business before the year is out. AT&T’s goal is to reach 19 million households with U-verse by the end of 2008.

The Viacom deal with AT&T includes such networks as MTV, Nickelodeon, VH1, Comedy Central, Spike TV, TV Land, BET and CMT.

The contract also covers the free video-on-demand channels programmed by these networks, the high-definition channel MHD, and MTV’s ethnic networks: MTV Chi, MTV Desi and MTV K. MTV’s Urge radio service is also in the mix.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety