HONG KONG — The Cable and Satellite Broadcasting Assn. of Asia (CASBAA) on Wednesday announced during its annual convention that it’s launching a group to focus on the deployment of mobile TV services in the region.
“The CASBAA objective is to create an environment where the regulatory and business issues surrounding mobile TV can be debated with hard information exchanged to encourage the distribution of paid video content to as many mobile TV subscribers as possible,” said CASBAA chief exec Simon Twiston Davies.
Participating members include mobile content providers such as Turner Broadcasting, ESPN Star Sports, CNBC Asia, BBC World, Star Group, Walt Disney Television Intl. and Sony Pictures TV Intl. The group also will include Hong Kong platform operator PCCW, handset manufacturer Nokia and chipset supplier Sun Microsystems.