Aguilera dials Orange cellular

Nine-month deal starts in April

Pop star Christina Aguilera will release songs from her upcoming album on pan-European cellular carrier Orange for use on Sony Ericsson Walkman phones, further boosting the cellphone industry’s move into entertainment.

Friday’s announcement, made in London, looks less like a profit-spinner for Orange and Sony Ericsson and more like a marketing campaign for mobile entertainment.

The nine-month deal starts in April and also provides mobile videos, song remixes and other material — some of which relate to Aguilera’s upcoming tour.

Aguilera has a recording contract with Sony BMG, which is affiliated to Sony Ericsson.

None of the parties are saying when Aguilera will release her album, what it will be called and which songs will be exclusive. The deal covers nine European countries but does not include Germany and Italy.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Marketplace

    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Digital News from Variety

    Loading