LAS VEGAS — Yahoo! has tapped Hollywood marketing maven Karin Timpone as head of marketing for the Yahoo! media group, where she will oversee all online and offline marketing efforts for the unit and work closely with Yahoo! media group head Lloyd Braun and Yahoo! chief marketing officer Cammie Dunaway.
Her role includes leadership of the marketing team that covers all the group’s businesses.
Timpone joins Yahoo! after two years as a consultant, serving clients such as United Airlines on the launch of its Ted and p.s. brands and negotiating content for the airline’s in-flight entertainment partnership strategy.
In addition, her consulting practice supported Kabel Deutschland, Europe’s largest cable operator, on its digital launch strategy.
Previously, she was senior VP of marketing, communications and research at Universal Studios Television Distribution, where she built global teams to support films and TV shows including the “Jurassic Park” and “Law & Order” franchises.
Prior to U, Timpone directed marketing and communications for Seagram’s beverage portfolio.