CBS Corp. has reached an exclusive syndication deal with Yahoo! that will make local news video from 16 CBS stations available on the portal.
Deal, which goes into effect today, will give Yahoo! News users a selection of 10 to 20 local news stories a day from the 16 markets, which include New York, Los Angeles, Chicago and Philadelphia.
Yahoo! has the largest news audience on the Internet. Deal comes as the various Web portals are looking to provide more content specific to local communities and more video.
“Local news has become one of the most important pieces of a user’s online news experience,” said Scott Moore, Yahoo! head of news and information.
CBS will be Yahoo!’s exclusive provider of local video news from these 16 markets and will share revenue from advertising sold against the video.
Deal reps the Eye’s latest effort to find new markets for its content and broaden its profile on the Web.
Earlier this month CBS inked a deal under a similar revenue-share arrangement with YouTube for content from the CBS network, Showtime and CSTV.
CBS sells shows for $1.99 through Google, which recently agreed to acquire YouTube for $1.6 billion. Company is also said to be close to a deal with Apple’s iTunes.
The Eye streams its own shows over the Web, including “The CBS Evening News With Katie Couric,” all three editions of “CSI,” “Numbers” and “Survivor,” and launched a broadband channel with original content, http://www.cbs.com/innertube.