Microsoft’s MSN online unit has renewed its deal with Mark Burnett Prods. to host the online version of “Rock Star” when the CBS skein returns this summer.
In addition to featuring outtakes, music downloads and other content, MSN will exclusively Webcast a weekly behind-the-scenes show that aired last year on VH1.
It’s an unusual arrangement in that Burnett was able to hold onto Internet rights and make his own deal with MSN. Typically, nets hold onto interactive rights and keep show’s digital content exclusively on their own Web sites.