Sony joins d-cinema test

System is the first of its kind for distributing hi-res pics

TOKYO — Sony Pictures Entertainment Japan and multiplex operator Warner Mycal have joined a group that has been testing the 4K Pure Cinema system for digital distribution and exhibition since last fall.

System is the first of its kind in the world for digitally distributing feature films at 4K quality.

SPE and Warner Mycal join charter group members Warner Bros. Entertainment, Warner Entertainment Japan, Nippon Telegraph & Telephone, Nippon Telegraph & Telephone West and distrib Toho in field testing the system.

SPE will use the system to digitally screen “The Da Vinci Code” in two Toho theaters and one Warner Mycal plex, starting Saturday, and “Poseidon” starting June 3. Test is skedded to continue until August but may be extended if other companies join the testing group.

The original five launched the one-year test on Oct. 22 with a screening of “Tim Burton’s Corpse Bride.”

They employ a d-cinema system developed by the Digital Cinema Initiative that offers 4K quality close to professional 35mm. They also used the system for opening screenings of “Harry Potter and the Goblet of Fire.”

As part of the test, NTT is supplying fiber optic links between Japan and the U.S., as well as linking distribution centers in Japan and participating theaters.

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