“The SpongeBob SquarePants Movie” and an all-day marathon devoted to the toon soaked up record viewers for Nickelodeon.
Kids cabler drew 7.3 million viewers to the network premiere of Paramount/Nick Movies’ “SpongeBob SquarePants” pic Friday at 8. Ninety-minute telecast drew a big 4.4 million among kids 2-11.
For the total programming day (6:30 a.m.-10 p.m.), reruns of the toon gave Nick its best day ever. Channel averaged a Nick high of 2.5 million kids 2-11.