AOL adds paybox content to outlet
As AOL makes changes at the top, it’s also making changes on one of its sites, revamping its AOL Comedy Channel to include content from sister unit HBO.
Firm announced that it was overhauling the site as a destination for comedic news along the lines of “The Daily Show” and renaming it “This Just In.”
Site also will be modeled after TMZ, the online location for celeb news that has proven popular for the company since launching last year. Move is a step toward bringing together AOL and Time Warner’s many content vehicles, something that has happened at a slower rate than some experts have liked.
AOL has brought on Steve Stanford, veteran of online video destination Icebox and mobile firm Amp’d to run “This Just In.”
Details as to what content will be on the site are unclear, but an HBO rep said it will rely primarily on original material; insiders also said there could be material from HBO’s standup specials, such as the current comedy fest taking place in Las Vegas.
But users won’t find content from any of HBO’s original series, including “Entourage” and “Sex and the City.” HBO is still working on plans for its own broadband offering and is protective about where that material goes.