NATPE will host its third annual Mobile++ Conference on Jan. 15 at the Mandalay Bay Resort in Las Vegas.
The daylong talkathon unspools on the first day of the four-day NATPE programming confab, which runs through Jan. 18.
The event will be presented by InfoSpace, a provider of mobile content in the U.S.
NATPE Mobile++ will explore consumers’ adoption of mobile and digital entertainment, focusing on strategies for creating, licensing and monetizing television and original content for mobile distribution, both domestically and globally.
Attendance at Mobile++ has doubled each year, with more than 700 participants taking part in 2006. More than half of Mobile++ attendees also registered for the NATPE trade show.